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selfridges window the words words words concept shop at SELFRIDGES is pretty awesome. for the sake of celebrating the beauty of words, the joy of writing, and the art of conversation, this is a place where people come together through words, joined by writers-in-residence, captivating storytellers, and surrounded by literary-inspired products. the mastermind for this temporary establishment IT'S NICE THAT, a very rad publishing house, has taken over the department store's orchard street windows and created a breathtaking ‘word-a-coaster’, with 30,000 colorfully unique fortunes flying around a hand-made track. i always have a thing for those rolling ball machines since i was a kid, and seeing this one has left me flabbergasted